Thursday, February 11, 2010

Heroes: Real & Reel

I am not a big watcher of television, I have nothing whatsoever against it - it is just that my day seems to fly by and I haven't even caught a glimpse of the screen.  All that is about to change however - what the Vancouver 2010 Olympic Games opening in less than 48 hours.  When not working, I plan to spend some serious time in front of the screen - as do my kids, they are equally deprived and plan on making up for lost screen time.  I am very excited about the Games but wish that the media would cease their chatter regarding "our" medal count.  I cannot even imagine the pressure that the Canadian athletes must be feeling, in my books they are all heroes just for qualifying. 

I do work on television ads, yet it seems that I rarely get to view them, let alone get a demo reel.  Within the past two weeks, I worked on two ads; one for frozen fish and another for a new frozen pizza entrée.  The latter was an involved shoot, with multiple locations, a large crew,  and a few 15.5 hour days of on-set work.  It would seem that some of the components and product did not make it through the Canadian border, (protecting us from what I do not know), so one of my primary assignments was to salvage "hero" quality pepperoni from regular product which was later incorporated into newly constructed and television worthy "heroes". 

I do spend a fair amount of time in grocery stores - where I do get to see some of my work on packaging.  Just before Christmas, I worked on the packaging for two new SKUs coming out from our friends at ACE Bakery.  I look forward to seeing those in the not too distant future.  
I styled these Catelli SKUs a couple of years ago and they are still being used, a familiar face in grocery stores across the country.  Photography by Michael Mahovlich.


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